Blogs are big in marketing – the biggest blogs like TMZ and Business Insider get 30 million unique visitors each month.
But if you’re a local or regional business what can blogging offer you?
Here are a just few benefits of blogging:
* It’s very good for search engine optimisation. Websites that add new content ought to appear higher in search, while sites that don’t might not appear at all.
* It enhances your credibility. Like authors and broadcasters, bloggers are somehow regarded as experts or ‘gurus’ by consumers and colleagues.
* It’s easy PR. Blog posts are increasingly picked up and used by the media.
* It’s social media made simple. Posts can easily be Facebooked or tweeted to Twitter.
* And perhaps the most important reason in the context of this article – most local businesses don’t do it.
Google say around 60% of local businesses don’t have a blog while a third of those that do don’t post to it. So it can be one way to gain an edge over your competition.
If you want to start blogging – or restart if you’re a lapsed blogger – here are some tips for getting the best results:
* Blog regularly. Weekly is too little, while daily may be too time consuming. Two/three times a week is optimal.
* Don’t be too pushy. There is a place for showcasing products and services sometimes, but posts that aren’t just an ad. are more likely to be read.
* Think about presentation. Short paragraphs are easier to read and, apparently, lists are number one for SEO.
* Have a varied range of things to blog on. Industry news is good, but there is only so much you can write about the launch of a new grommet or whatever. Ideas include tips, analysis/opinion, interviews, market research, reviews and perhaps even a poll or contest.
* Make it sharable. Something people will want to sent to friends and colleagues, or repost to their blogs. Humour is good, as is anything image based. (It might not work for you but cats doing funny things are some of the most read posts ever.)
* Blog video. Video blogging (or vlogging) is also very good for SEO. (It’s also good if you dislike writing.) So you could post some short interviews, documentaries or tutorials to your blog as well.
If you’d like more help with setting up, developing and creating content for your blog don’t hesitate to get in touch with me – mark @ markhempshell.com