Clarity is the name of the game in copywriting nowadays, when people are faced with so much content that they often just skim it – or, more worryingly, only read the first few lines before deciding whether to continue. Clear […]
If you use social media you’re probably used to sharing other people’s content. Maybe you’re even a bit of a compulsive content sharer? But have you ever thought it would be much, much better to create and share your own […]
First of all, why would you want to use humour in your writing in the first place? Making jokes hardly seems like a professional copywriting technique does it? Well, the fact is that humour CAN be a very, very effective […]
If you want engaging, effective content that sells then the best way to get it is to hire a professional content writer. But before you go ahead and hire a content writer here are eight things you need to be […]
If you understand the need to add, and keep adding, good quality content to your website or blog on a regular basis then you need to consider whether you need to do a content audit too. If you don’t do […]
There are lots of good reasons for setting up a business blog. For example, it can raise your profile, help get you known as an expert and – most important of all – help you gain valuable Internet traffic. But […]
When you’re writing content, one of the things you need to consider is whether you might offend somebody with what you write. In many ways this is very much a problem of the digital age. Years ago, content that offended […]
One of the things I’m most often asked by customer is …. why is my website not getting much traffic? Or, worse, why does my website not seem to get any traffic. There are lots of possible reasons. But on […]
There are lots of aspects to consider when writing a piece of copy. An increasingly important one is when and how use proof. Proof can be a really fascinating tool to make use of, and can add a lot of […]
Creating content for a phone based audience So far in the world of Internet marketing, creating content has been easy. Well relatively easy. Basically, everyone has just been writing the same kind of content that worked on paper but has […]
