At the end of the day, good copywriting that sells your product or service is about being positive. Just like a smile, positivity is infectious – and imbues your product or service with a positive, confident air. As a quick […]
Tips and advice for succeeding with email marketing. Everybody wants to be successful with email marketing nowadays. One of the easiest and most effective ways of doing this is to set up your own email newsletter. Here are a few […]
So you’ve decided to have a go at email marketing. Snag is, today most people get dozens of emails a day. What can you do to try and ensure your marketing emails get open, read and acted upon? 1. Keep […]
Go back a few years and building new business contacts meant sending letters through the post or making phone calls. Now email is available to help you reach new contacts quickly and economically. But can email really be used for […]
So OK, there’s so much more to know about content marketing than I could ever explain in an article like this. (Even if I knew everything about content marketing, which I don’t!) But if I had to distil the seven […]
Drop these five common words into your sales copywriting and watch your response rate improve! Better. Everyone wants to be better at things. Better at their job, better at sport, better at college, even better at relationships. How can your […]
Twitter is being used more and more in business, as a way to communicate, engage with customers and even find new prospective customers. And it’s important to remember that Twitter isn’t just an outlet for shooting off random thoughts (although […]
Sales letters are one of the most powerful marketing techniques going. A good sales letter, either one which is sent to an email list or even a good old fashioned paper mailing, can bring you all the enquiries and sales […]
Sales letters can be a highly effective way to generate new leads and make more sales. Even though in these digital times your sales letter might be an email instead. Good sales letters can be easier to copywrite than you think. […]
