White papers have been around as a business tool for a while now. But many businesses are still not taking advantage of them, or even aren’t sure what they actually are! So in this report I’ll run through the main […]
Blogs are big in marketing – the biggest blogs like TMZ and Business Insider get 30 million unique visitors each month. But if you’re a local or regional business what can blogging offer you? Here are a just few benefits […]
First of all let’s look at why you should use images in social media. It’s simple really. Social media posts with images get more views and more response than social media posts without images. Every single time. So, while you […]
Just as copywriters the world over had perfected the art of online copywriting along came the Internet and turned everything on its head. Writing online sales copy isn’t exactly the same as writing offline sales copy. Here are a few […]
It may sound like the most random marketing idea you’ve heard all week (stay with me here, it isn’t!) but publishing a book can be a great way to help you succeed in your business or career. Here are just […]
In marketing, it is often said that your customer will generally only buy once they’ve seen your sales message SEVEN different times. In fact, in a world of online marketing this original ‘rule of seven’, normally credited to master marketer […]
Today it seems like everybody is blog, blog, blogging away. So it’s very easy to write a blog post just for the sake of it, without really knowing what you’re blogging or why. However, for best results it’s always a […]
As a content and copy writer, I like to think I can sell anything with top quality copywriting techniques. But sometimes I get asked to do a piece of copywriting and, pretty early on in the process, it becomes apparent […]
A blog can be a very effective way of generating traffic for your website, and ultimately new enquiries and sales for your business. But writing for a blog isn’t like writing any other kind of copy. Here are some tips […]
Better product descriptions are absolutely essential when you’re selling anything online (as well as from a paper brochure or catalogue for that matter). So OK, your website or brochure might have beautiful pictures or illustrations. But in this situation it’s […]
