In a world of online marketing, there are some copywriting techniques from the old, offline days that work just as well if not better. And this is one of them! Content that sells is normally sales content that persuades. Content […]
How Conducting Surveys Can Benefit Your Business Would you like to increase your sales and expand your business? Would you like to get valuable marketing research data about your business, and your customers, that can help you do that? Would […]
It’s simple to get started making use of content marketing on your website, in theory at least. Just start by adding as much new content as possible! By adding as much content as possible to your website you can maximise […]
How to create great press releases Press releases can be a great way of promoting your business. Press releases can be cheap to do … and also very effective. If just one newspaper, magazine, TV or radio channel, website or blog […]
You don’t need to be a great copywriter to write good copy (but it helps!). If you don’t have years to study the skills of writing sales copy that sells here are my five favourite tips for improving your copywriting: […]
Everybody seems to be setting up and using email newsletters for their business these days. If you haven’t got an email newsletter yet, here are some very good reasons why you should have one: 1. It’s a very good way […]
How to make your website attract more traffic (And maybe even attract Google too.) Some businesses spend thousands of hours – and thousands of pounds in designer fees – to try and make their website better and sell more, and […]
Find out why what works in offline advertising often won’t work in online advertising. It really is no exaggeration to say that online advertising, done properly, offers incredible potential to generate more leads, more customers and make more sales. Online […]
One of the most successful tweets I ever wrote was about, of all subjects, cats. Complete with a pic of a nice furry tabby. It gained 505 impressions within 30 seconds, multiple instantaneous retweets, countless new followers and has gone […]
Why a sales brochure still has a place in the digital world. I know you’re probably thinking … why do we need a brochure? What can a brochure do for us? In an age when even that most iconic of […]
