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I Write Content
I WRITE! Online content for your website, blog and social media. Online content that is SEO friendly, customer friendly and above all which drives sales. A lot to ask maybe, but it IS possible. Website sales copy. Website editorial copy. […]
Read MoreI Write Editorial Copy
I WRITE! All kinds of editorial copy …. thoroughly researched and carefully written. Whatever you need, written to order. Non fiction books. Ebooks. Manuals. Courses. Articles. Newsletters. Ghostwriting. Research. Editing. Updating and rewriting.
Read MoreI Write Sales Copy
I WRITE! Sales copy should be well written, but above all it should be engaging …. and be sales copy that SELLS. Sales letters. Brochures. Direct mail. Press releases. Customer communications. Newsletters. Advertising copy.
Read MoreWhy Making Your Audience Laugh Is One Of The Best Copywriting Techniques Going
First of all, why would you want to use humour in your writing in the first place? Making jokes hardly seems like a professional copywriting technique does it? Well, the fact is that humour CAN be a very, very effective […]
Eight things your content writer really needs to know (but you may be afraid to tell them)
If you want engaging, effective content that sells then the best way to get it is to hire a professional content writer. But before you go ahead and hire a content writer here are eight things you need to be […]
Engagement … What It Is And How To Engage With Your Customers Easily
Customer engagement is the marketing buzz word of the moment …. and something of an over used one at that. So what does engagement mean, is it worth doing and, most important of all, are there some simple things you […]
Why Your Copy Should Always Be A Bit ‘Wrong’
I was planning to use another word instead of ‘wrong’. It would have attracted a lot more attention, and proved my point a lot better. Anyway ‘wrong’ will have to do as a stand in for whatever word you thought […]
How A Simple Content Audit Could Transform Your Website And Increase Your Sales
If you understand the need to add, and keep adding, good quality content to your website or blog on a regular basis then you need to consider whether you need to do a content audit too. If you don’t do […]
Four Things That WILL Make Your Business Blogging Better
There are lots of good reasons for setting up a business blog. For example, it can raise your profile, help get you known as an expert and – most important of all – help you gain valuable Internet traffic. But […]
No offence intended! How to avoid writing content that offends people
When you’re writing content, one of the things you need to consider is whether you might offend somebody with what you write. In many ways this is very much a problem of the digital age. Years ago, content that offended […]
Why You Could, Should and MUST Have a News Page
One of the things I’m most often asked by customer is …. why is my website not getting much traffic? Or, worse, why does my website not seem to get any traffic. There are lots of possible reasons. But on […]
How Creating, And Using, Personas Can Help Improve Your Marketing
They say that one of the very best techniques in marketing is to imagine, in your mind’s eye (funny term that, but it expresses the situation perfectly) the person you are marketing to when you’re actually creating your marketing material. […]
What Is ‘Proof’ In Copywriting And How Can Proof Improve Your Copy ?
There are lots of aspects to consider when writing a piece of copy. An increasingly important one is when and how use proof. Proof can be a really fascinating tool to make use of, and can add a lot of […]