Clarity is the name of the game in copywriting nowadays, when people are faced with so much content that they often just skim it – or, more worryingly, only read the first few lines before deciding whether to continue. Clear […]
I was planning to use another word instead of ‘wrong’. It would have attracted a lot more attention, and proved my point a lot better. Anyway ‘wrong’ will have to do as a stand in for whatever word you thought […]
When you’re writing content, one of the things you need to consider is whether you might offend somebody with what you write. In many ways this is very much a problem of the digital age. Years ago, content that offended […]
One of the things I’m most often asked by customer is …. why is my website not getting much traffic? Or, worse, why does my website not seem to get any traffic. There are lots of possible reasons. But on […]
Creating content for a phone based audience So far in the world of Internet marketing, creating content has been easy. Well relatively easy. Basically, everyone has just been writing the same kind of content that worked on paper but has […]
Here are five simple and easy tips that will get your content read more …. and I absolutely, positively guarantee that they will work for you! By the way, I’ll explain at the end of this piece how to claim […]
Content marketing is the marketing technique of the moment. But central to every great piece of content marketing is great writing. Here are some of my most often used tips on writing better online content: What to write about: Pretty […]
First of all let’s look at why you should use images in social media. It’s simple really. Social media posts with images get more views and more response than social media posts without images. Every single time. So, while you […]
Just as copywriters the world over had perfected the art of online copywriting along came the Internet and turned everything on its head. Writing online sales copy isn’t exactly the same as writing offline sales copy. Here are a few […]
The real truth about search engine optimisation. I often get asked by my small business clients … what can I do to make sure my content is picked up by Google and reaches page one? Are there any tricks I […]
