They say that one of the very best techniques in marketing is to imagine, in your mind’s eye (funny term that, but it expresses the situation perfectly) the person you are marketing to when you’re actually creating your marketing material. […]
In marketing, it is often said that your customer will generally only buy once they’ve seen your sales message SEVEN different times. In fact, in a world of online marketing this original ‘rule of seven’, normally credited to master marketer […]
Today it seems like everybody is blog, blog, blogging away. So it’s very easy to write a blog post just for the sake of it, without really knowing what you’re blogging or why. However, for best results it’s always a […]
It’s simple to get started making use of content marketing on your website, in theory at least. Just start by adding as much new content as possible! By adding as much content as possible to your website you can maximise […]
You don’t need to be a great copywriter to write good copy (but it helps!). If you don’t have years to study the skills of writing sales copy that sells here are my five favourite tips for improving your copywriting: […]
Email can be a powerful yet inexpensive method of marketing. But if your email marketing is to bring great results you’ll need to write great emails. Here are some tips that will help you write better marketing emails: Know your […]
While digital marketing is the latest thing in business marketing, it’s not always easy or cheap. Fortunately there are still some simple ways of advertising and marketing your business that are cheap or even free. Here are some ideas for […]
Tips and advice for succeeding with email marketing. Everybody wants to be successful with email marketing nowadays. One of the easiest and most effective ways of doing this is to set up your own email newsletter. Here are a few […]
Go back a few years and building new business contacts meant sending letters through the post or making phone calls. Now email is available to help you reach new contacts quickly and economically. But can email really be used for […]
